Mastering in
Digital marketing
with ascent infotech
Fees:starting from
₹ 12500
- Course Duration: 2 Months
- Weekly Classes: 2 days a week
- Class Duration: 1 – 2 Hrs.
- Mode of Class: Online – Offline – Hybrid
Course Objective:
Unlock Your Data Science Potential with Ascent InfoTech's Certificate Course in Kolkata!
Boost Your Digital Marketing & Promotional Services Using Neuro-marketing Strategies. Influence Your Customer/Clients to Purchase products or services from your end. Unlock & explore the logic, and strategies behind escalating your business through SEO & Digital Marketing Course. Nowadays physical advertising is most costly, and also have certain limitation. But the other hand digital marketing is the medium through which you can get more audience and share your messages directly who can be showing interest in your product or services.
Course Highlights - AdWords Marketing::
1. Google AdWords Marketing:
- What is PPC?
- How it works and Scope of work
- Website Analysis
- Keyword Research
- Keyword Type
- Creative Ad text writing
- Campaign Creation. Ad groups, Keywords
- AdWords Editor
- Google AdWords Account Set-up process
- Campaign Settings for Search & Display Network
- Display Network Campaign Set-up
- Quality Score
- A/B testing techniques
- Optimization Techniques
- Landing Page
- Reporting
2. Facebook Marketing:
- Facebook Profiles
- Facebook fan page creation
- How to increase fans on a fan page?
- How to start marketing on a fan page?
- Facebook advertising
- How to create Facebook paid ads
- CPC or CPM – How to pay for Facebook ads
- Black Hat Facebook Marketing
Organic / Advance
SEO Training Course:
Module I: Internet Marketing Overview
- What Is Internet Marketing?
- Importance of Internet Marketing?
- How does Internet marketing work?
- What is SEO?
- Why Search Engine Optimization is important?
- White Hat / Black Hat / Grey Hat SEO
- Different types of Search Engines
- How did the search engine work?
- Ranking methodology
- Understanding the SERP and Search Operators
- Search algorithm updates
- Panda, Penguin, Humming Bird update
- Latest search updates and predictions
Module II: Keywords Research & Analysis
- Types of Keywords
- Keyword Research Method
- Keywords Analysis Tools
- Keyword generation ideas
- Competition Analysis
- Finalizing the Keywords List
Module III: On-Page Optimization
- Fundamental On-page Factors
- Importance of Domain Names
- Initial Site Analysis
- Site Structure & Link Depth
- File name Optimisation
- Static Vs Dynamic File Optimization
- Title Tags & its importance
- Meta Tags Development
- Headers Optimization
- Content rewriting for SEO
- Heading Tags, H1, H2, H3
- Anchor Text & Alt Text
- Image Tag Optimization
- Creating HTML and XML sitemaps
- Robot.txt and its importance
- URL Redirecting Techniques using .htaccess
- Custom 404 Error Page
- Site Submitting to Google / Bing Webmaster Centre
- Google Webmaster Account Setup and management
- Google Analytics (Statistics) setup and management
Module IV: Google Webmaster Tool
- Adding site and verification
- Geo Target Location
- Analysis of Search Queries
- External Links report
- Crawls Stats
- Sitemaps
- Robots.txt
- Link Removal
- HTML Suggestions
Module V: CMS
- Adding site and verification
- Geo Target Location
- Analysis of Search Queries
- External Links report
- Crawls Stats
- Sitemaps
- Robots.txt
- Link Removal
- HTML Suggestions
Module VI: Off-Page Optimization
- Introduction to Off-Page Optimization
- Search Engine Submission
- Google Link Scheme guidelines
- What are Links?
- The importance of Links for SEO
- Link Types
- Link Building Techniques
- Links Analysis Tools
- Directory Submissions
- Social Bookmarking
- Dmoz Submission
- Article Marketing
- Submitting Press Releases & news syndication
- Alexa Insights
- Google Hot Trends and Insights
- Google Business center, Google Places & Google Map
- Geo-Targeting & Local Listing
- Using Classifieds for Inbound traffic
- Generating Links from QA sites
- Blogging and Guest Blogging
- Business Classified
- Blog creation & promotion
- Blog Comments
- Local and regional search engines
- Forum & Q & A
- Yahoo Answer Link Building
- Press Releases
- Syndicate content (Feeds)
- Google AdWords (setup only)
- SEO Reporting
- Top 5 free tools for SEO
Module VII: Local Business Optimization
- Importance of Local Listing
- Submission to Google Places
- Ranking on Top of Local Results
- Factors for Local Rankings
Module VIII: Social Media Marketing
- Introduction to Social Media
- Social Media Sites
- Facebook Account Creation
- Facebook Page Creation
- Youtube Channel Creation
- Video Marketing
- URL Shortening Tools
- Google Plus
- Google feed burner
Module IX: Reports and Management
- Website Position Analysis
- Website Monthly Reports
- Paid Tools for SEO Campaigns
- Installing Analytics on Site
- Generating Reports
- Goals and Conversions