9903856227

ascentinfocare@gmail.com

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Admissions Open 2025–2026

AI-Powered

Digital

Marketing

Master Course

  • SEO
  • Social Media
  • Performance Marketing 
  • AI Automation
Free Career Counselling

6–12 Months

Duration

2–3 Days/Week

Classes

6–12 Months

Duration

Modules
0 +
Topics
0 +
AI Tools
0 +
Placement
0 +

6–12 Months

Duration

2–3 Days/Week

Classes

60–84 Sessions

Sessions

100%

Placement

₹65,000

Course Fee

Included

Live Projects

Why Ascent InfoTech

Why Choose This Course?

A comprehensive program designed to transform beginners into industry-ready digital marketing professionals with AI expertise.

AI Powered Curriculum

Learn with cutting-edge AI tools integrated into every module. Master ChatGPT, Claude, Gemini, and 12+ AI platforms for marketing.

Industry-Oriented Training

Curriculum designed with real industry needs. Every module aligns with current job market demands and employer expectations.

Live Projects

Work on 5 real-world projects with actual budgets and live campaigns. Build a portfolio that demonstrates proven results.

Placement Assistance

100% placement support, including resume building, mock interviews, portfolio development, and career mentorship.

Career Guidance

Personalized career path planning, one-on-one mentorship sessions, and industry networking opportunities.

Professional Certifications

Prepare for 6 industry-recognized certifications from Google, HubSpot, Meta, and Semrush.

Freelancing Training

Complete freelance business training — from profile creation on top platforms to client acquisition and project management.

Agency Management Skills

Learn to start and scale your own digital marketing agency with business planning, client onboarding, and operations training.

Course Overview

Transform Your Career with
AI-Powered Marketing

An 8–12 Month Advanced Digital Marketing & AI Master Program designed as a professional job-oriented course.

16

Core Modules

150+

Topics Covered

5

Live Projects

6

Certifications

Course Description

For an institute like Ascent Infotech, an 8–12 Months Advanced Digital Marketing & AI Master Program should be designed as a professional job-oriented course that prepares students for careers across the digital marketing industry. This comprehensive program covers everything from foundational concepts to advanced AI-powered strategies, ensuring graduates are ready to excel in the modern marketing landscape.

Career Paths This Course Prepares You For

  • Digital Marketing Executive
  • SEO Specialist
  • Social Media Manager
  • Performance Marketer
  • Content Strategist
  • AI Marketing Specialist
  • Freelance Digital Marketing Consultant

Complete Curriculum

Interactive Curriculum Architecture

16 comprehensive modules covering every aspect of digital marketing — from foundations to advanced AI automation. Every topic, tool, and practical assignment fully preserved.

  • 1. What is Digital Marketing?
  • 2. Traditional Marketing vs Digital Marketing
  • 3. Digital Marketing Channels Overview
  • 4. How Businesses Use Digital Marketing
  • 5. Understanding the Digital Marketing Funnel
    (TOFU, MOFU, BOFU)
  • 6. Customer Journey Mapping
  • 7. Buyer Persona Development
  • 8. Introduction to Branding & Online Presence
  • 9. Types of Digital Marketing: Organic vs Paid
  • 10. Digital Marketing Career Opportunities

Practical Assignments

  • Create a Digital Marketing Strategy Plan for a Local Business
  • Develop a Buyer Persona Document
  • Map a Customer Journey for an E-Commerce Brand
  • Analyze 3 Successful Digital Marketing Campaigns

Tools You'll Master

  • Google Trends
  • Google Alerts
  • SimilarWeb
  • Ubersuggest
  • 1. Importance of a Website in Digital Marketing
  • 2. Domain Name & Web Hosting (cPanel, DNS)
  • 3. Understanding Website Architecture
  • 4. Types of Websites: Blog, E-Commerce, Portfolio, Corporate
  • 5. WordPress Installation & Setup
  • 6. Theme Selection & Customization
  • 7. Essential Plugins Installation & Configuration
  • 8. Page Builder: Elementor / Starter Templates
  • 9. Creating Pages: Home, About, Services, Contact, Blog
  • 10. Mobile Responsive Design & Testing
  • 11. Website Speed Optimization
  • 12. SSL Certificate, Security & Backup
  • 13. CTA Optimization & Landing Page Design
  • 14. Conversion Rate Optimization (CRO) Basics
  • 15. UX/UI Best Practices for Marketers

Practical Assignments

  • Build a Complete WordPress Website from Scratch
  • Design and Optimize a Landing Page
  • Conduct a Website Audit Using GTmetrix
  • Submit Website to Google Search Console

Tools You'll Master

  • WordPress
  • Elementor
  • cPanel
  • GTmetrix
  • Google Search Console
  • Yoast SEO
  • 1. What is SEO? How Search Engines Work
  • 2. Google Algorithm Updates (Panda, Penguin, BERT, Helpful Content)
  • 3. Keyword Research: Short Tail, Long Tail, LSI Keywords
  • 4. Keyword Clustering & Topic Mapping
  • 5. On-Page SEO: Title Tags, Meta Descriptions, Header Tags, Image Alt Text
  • 6. Content Optimization for SEO
  • 7. Technical SEO: Site Speed, Mobile-First Indexing, Core Web Vitals
  • 8. URL Structure, Canonical Tags, Robots.txt, Sitemap.xml
  • 9. Schema Markup / Structured Data
  • 10. Off-Page SEO: Link Building Strategies
  • 11. Guest Blogging, Broken Link Building, Skyscraper Technique
  • 12. Local SEO: Google Business Profile Optimization
  • 13. Local Citations, NAP Consistency, Reviews Management
  • 14. International SEO Basics
  • 15. SEO Audit & Competitor Analysis
  • 16. Al-Powered SEO Tools & Strategies

Practical Assignments

  • Perform Full Keyword Research for a Niche Website
  • On-Page SEO Optimization of 5 Web Pages
  • Create and Submit an XML Sitemap
  • Build 10 Quality Backlinks Using Ethical Techniques
  • Perform a Complete SEO Audit
  • Optimize a Google Business Profile

Tools You'll Master

  • Google Search Console
  • Google Analytics
  • SEMrush
  • Moz
  • Ahrefs
  • Ubersuggest
  • Screaming Frog
  • Yoast SEO Surfer SEO
  • NeuronWriter
  • 1. What is Content Marketing?
  • 2. Content Strategy Development
  • 3. Types of Content: Blog, Video, Infographic, Podcast, Carousel
  • 4. Content Calendar Planning
  • 5. Blog Writing for SEO
  • 6. Copywriting Frameworks: AIDA, PAS, FAB, BAB
  • 7. Writing Headlines, CTAs, and Ad Copy
  • 8. Storytelling in Marketing
  • 9. Content Repurposing Strategy
  • 10. Content Distribution Channels
  • 11. AI Content Writing Tools & Prompting
  • 12. Plagiarism Check & Content Quality Tools
  • 13. UGC (User-Generated Content) Strategy

Practical Assignments

  • Write 5 SEO-Optimized Blog Posts
  • Create a 30-Day Content Calendar
  • Develop Copy Using AIDA & PAS Frameworks
  • Create Carousel Content for Instagram

Tools You'll Master

  • ChatGPT
  • Grammarly
  • Hemingway Editor
  • Canva
  • Google Docs
  • Notion
  • Frase
  • Copy.ai
  • 1. Social Media Marketing Overview
  • 2. Platform-Specific Strategy: Facebook, Instagram, LinkedIn, Twitter/X, Pinterest
  • 3. Creating & Optimizing Social Media Profiles
  • 4. Content Strategy for Each Platform
  • 5. Organic Growth Strategies
  • 6. Hashtag Research & Strategy
  • 7. Community Building & Engagement Tactics
  • 8. Social Media Calendar & Scheduling
  • 9. Social Media Analytics & KPIs
  • 10. Influencer Marketing Strategy
  • 11. Social Commerce & Shoppable Posts
  • 12. Viral Content Strategy

Practical Assignments

  • Create Social Media Strategy for a Brand
  • Build and Grow an Instagram Page from Zero
  • Schedule 30 Days of Content Using Buffer/Hootsuite
  • Run an Organic Engagement Campaign
  • Analyze Social Media Performance Reports

Tools You'll Master

  • Meta Business Suite
  • Buffer
  • Hootsuite
  • Later
  • Canva
  • Instagram Insights
  • LinkedIn Analytics
  • 1. Design Principles: Color Theory, Typography, Composition
  • 2. Branding Elements: Logo, Color Palette, Brand Kit
  • 3. Creating Social Media Graphics
  • 4. Poster, Banner, Flyer Design
  • 5. Infographic Design
  • 6. Thumbnail Design for YouTube
  • 7. Carousel Post Design
  • 8. Story & Reel Cover Design
  • 9. Ad Creative Design (Display, Social)
  • 10. AI-Powered Design Tools
  • 11. Design for Web: Hero Banners, CTA Buttons, Landing Pages
  • 12. Mockup & Presentation Design

Practical Assignments

  • Create a Complete Brand Kit
  • Design 10 Social Media Posts
  • Create Ad Creatives for Google & Meta
  • Design YouTube Thumbnails
  • Create an Infographic for a Blog Post

Tools You'll Master

  • Canva
  • Adobe Express
  • Figma (Basics)
  • Leonardo AI
  • Adobe Firefly
  • Remove.bg
  • 1. Importance of Video in Digital Marketing
  • 2. Video Content Strategy
  • 3. Types of Marketing Videos: Explainer, Testimonial, Product Demo, BTS
  • 4. Short-Form Video Strategy (Reels, Shorts, TikTok)
  • 5. Scripting & Storyboarding
  • 6. Shooting Videos with Smartphone
  • 7. Video Editing for Marketing
  • 8. Adding Subtitles, Captions & CTAs
  • 9. Trending Audio & Hooks Strategy
  • 10. Video SEO
  • 11. AI Video Creation Tools
  • 12. Live Video & Webinar Strategy

Practical Assignments

  • Create 5 Instagram Reels for a Brand
  • Edit a Professional Marketing Video
  • Create a Product Demo Video
  • Develop a 30-Day Reels Calendar

Tools You'll Master

  • CapCut
  • InShot
  • Canva Video
  • Runway ML
  • Pika
  • Kling AI
  • Synthesia
  • Descript
  • 1. Introduction to Google Ads & PPC
  • 2. Google Ads Account Setup
  • 3. Campaign Types: Search, Display, Shopping, Video, Performance Max
  • 4. Keyword Research for Ads
  • 5. Ad Copywriting & Ad Extensions
  • 6. Bidding Strategies: CPC, CPM, CPA, ROAS
  • 7. Quality Score & Ad Rank
  • 8. Audience Targeting: Demographics, Interests, Remarketing
  • 9. Conversion Tracking Setup
  • 10. Google Ads Optimization Techniques
  • 11. A/B Testing for Ads
  • 12. Growing Subscribers Organically
  • 12.Google Ads Reporting & Dashboard
  • 13. Google Shopping Ads Setup
  • 14. YouTube Ads Campaign Setup
  • 15. Performance Max Campaigns
  • 16. Common Google Ads Mistakes & How to Avoid Them

Practical Assignments

  • Create a Search Campaign with ₹500 Budget
  • Set Up Display Remarketing Campaign
  • Create a YouTube Video Ad Campaign
  • Build a Performance Max Campaign
  • Analyze Campaign Performance & Optimize

Tools You'll Master

  • Google Ads
  • Google Keyword Planner
  • Google Tag Manager
  • Google Analytics 4
  • Google Ads Editor Ready to paste in. Send Module 10 whenever you're ready.
  • 1. Introduction to Google Ads & PPC
  • 2. Google Ads Account Setup
  • 3. Campaign Types: Search, Display, Shopping, Video, Performance Max
  • 4. Keyword Research for Ads
  • 5. Ad Copywriting & Ad Extensions
  • 6. Bidding Strategies: CPC, CPM, CPA, ROAS
  • 7. Quality Score & Ad Rank
  • 8. Audience Targeting: Demographics, Interests, Remarketing
  • 9. Conversion Tracking Setup
  • 10. Google Ads Optimization Techniques
  • 11. A/B Testing for Ads
  • 12. Growing Subscribers Organically
  • 12.Google Ads Reporting & Dashboard
  • 13. Google Shopping Ads Setup
  • 14. YouTube Ads Campaign Setup
  • 15. Performance Max Campaigns
  • 16. Common Google Ads Mistakes & How to Avoid Them

Practical Assignments

  • Create a Search Campaign with ₹500 Budget
  • Set Up Display Remarketing Campaign
  • Create a YouTube Video Ad Campaign
  • Build a Performance Max Campaign
  • Analyze Campaign Performance & Optimize

Tools You'll Master

  • Google Ads
  • Google Keyword Planner
  • Google Tag Manager
  • Google Analytics 4
  • Google Ads Editor Ready to paste in. Send Module 10 whenever you're ready.
  • 1. Introduction to Google Ads & PPC
  • 2. Google Ads Account Setup
  • 3. Campaign Types: Search, Display, Shopping, Video, Performance Max
  • 4. Keyword Research for Ads
  • 5. Ad Copywriting & Ad Extensions
  • 6. Bidding Strategies: CPC, CPM, CPA, ROAS
  • 7. Quality Score & Ad Rank
  • 8. Audience Targeting: Demographics, Interests, Remarketing
  • 9. Conversion Tracking Setup
  • 10. Google Ads Optimization Techniques
  • 11. A/B Testing for Ads
  • 12. Growing Subscribers Organically
  • 12.Google Ads Reporting & Dashboard
  • 13. Google Shopping Ads Setup
  • 14. YouTube Ads Campaign Setup
  • 15. Performance Max Campaigns
  • 16. Common Google Ads Mistakes & How to Avoid Them

Practical Assignments

  • Create a Search Campaign with ₹500 Budget
  • Set Up Display Remarketing Campaign
  • Create a YouTube Video Ad Campaign
  • Build a Performance Max Campaign
  • Analyze Campaign Performance & Optimize

Tools You'll Master

  • Google Ads
  • Google Keyword Planner
  • Google Tag Manager
  • Google Analytics 4
  • Google Ads Editor Ready to paste in. Send Module 10 whenever you're ready.

AI Ecosystem

Master 15+ AI Tools

Gain hands-on experience with the most powerful AI tools shaping the future of digital marketing.

ChatGPT

AI Content & Strategy Advanced AI assistant for content generation, strategy planning, and marketing automation

Claude

AI Content & Analysis
AI-powered content creation, research analysis, and strategic marketing insights

Gemini

AI Search & Content
Google's AI for multimodal content creation with web-search integration

Perplexity

AI Research
AI-powered research engine for market research and competitive intelligence

Leonardo AI

AI Image Generation
Create stunning marketing visuals, ad creatives, and brand imagery with AI

Adobe Firefly

AI Creative Suite
Professional AI image generation integrated with Adobe Creative Cloud

Perplexity

AI Research
AI-powered research engine for market research and competitive intelligence

Runway ML

AI Video Editing
AI-powered video editing and generation for marketing content

Pika

AI Video Creation
Transform ideas into engaging short-form video content with AI

Kling AI

AI Video Generation
Next-generation AI video creation for marketing campaigns

Synthesia

AI Avatar Videos
Create professional AI presenter videos for training and marketing

Zapier

Marketing Automation
Connect and automate workflows across 5000+ marketing tools

Make.com

No-Code Automation
Visual workflow automation for complex marketing processes

Surfer SEO

AI SEO Optimization
AI-driven content optimization for higher search engine rankings

Frase

AI Content & SEO
AI-powered content briefs and optimization for SEO performance

NeuronWriter

AI SEO Writing
Content planning and optimization powered by NLP and competitor analysis

Course Objective:

Unlock Your Digital Marketing Potential with Ascent InfoTech's Certificate Course in Kolkata!

Boost Your Digital Marketing & Promotional Services Using Neuro-marketing Strategies. Influence Your Customer/Clients to Purchase products or services from your end. Unlock & explore the logic, and strategies behind escalating your business through SEO & Digital Marketing Course. Nowadays physical advertising is most costly, and also have certain limitation. But the other hand digital marketing is the medium through which you can get more audience and share your messages directly who can be showing interest in your product or services.

Course Highlights - AdWords Marketing::

1. Google AdWords Marketing:

  • What is PPC?
  • How it works and Scope of work
  •  Website Analysis
  •  Keyword Research
  •  Keyword Type
  •  Creative Ad text writing
  •  Campaign Creation. Ad groups, Keywords
  •  AdWords Editor
  •  Google AdWords Account Set-up process
  •  Campaign Settings for Search & Display Network
  •  Display Network Campaign Set-up
  •  Quality Score
  •  A/B testing techniques
  • Optimization Techniques
  •  Landing Page
  • Reporting

2. Facebook Marketing:

  • Facebook Profiles
  • Facebook fan page creation
  • How to increase fans on a fan page?
  •  How to start marketing on a fan page?
  •  Facebook advertising
  •  How to create Facebook paid ads
  •  CPC or CPM – How to pay for Facebook ads
  •  Black Hat Facebook Marketing

Organic / Advance

SEO Training Course:

Module I: Internet Marketing Overview

  •  What Is Internet Marketing?
  •  Importance of Internet Marketing?
  • How does Internet marketing work?
  • What is SEO?
  • Why Search Engine Optimization is important?
  • White Hat / Black Hat / Grey Hat SEO
  • Different types of Search Engines
  • How did the search engine work?
  • Ranking methodology
  • Understanding the SERP and Search Operators
  • Search algorithm updates
  • Panda, Penguin, Humming Bird update
  • Latest search updates and predictions

Module II: Keywords Research & Analysis

  • Types of Keywords
  • Keyword Research Method
  • Keywords Analysis Tools
  • Keyword generation ideas
  • Competition Analysis
  • Finalizing the Keywords List

Module III: On-Page Optimization

  • Fundamental On-page Factors
  • Importance of Domain Names
  • Initial Site Analysis
  • Site Structure & Link Depth
  • File name Optimisation
  • Static Vs Dynamic File Optimization
  • Title Tags & its importance
  • Meta Tags Development
  • Headers Optimization
  • Content rewriting for SEO
  • Heading Tags, H1, H2, H3
  • Anchor Text & Alt Text
  • Image Tag Optimization
  • Creating HTML and XML sitemaps
  • Robot.txt and its importance
  • URL Redirecting Techniques using .htaccess
  • Custom 404 Error Page
  • Site Submitting to Google / Bing Webmaster Centre
  • Google Webmaster Account Setup and management
  • Google Analytics (Statistics) setup and management

Module IV: Google Webmaster Tool

  • Adding site and verification
  • Geo Target Location
  • Analysis of Search Queries
  • External Links report
  • Crawls Stats
  • Sitemaps
  • Robots.txt
  • Link Removal
  • HTML Suggestions

Module V: CMS

  • Adding site and verification
  • Geo Target Location
  • Analysis of Search Queries
  • External Links report
  • Crawls Stats
  • Sitemaps
  • Robots.txt
  • Link Removal
  • HTML Suggestions

Module VI: Off-Page Optimization

  • Introduction to Off-Page Optimization
  • Search Engine Submission
  • Google Link Scheme guidelines
  • What are Links?
  • The importance of Links for SEO
  • Link Types
  • Link Building Techniques
  • Links Analysis Tools
  • Directory Submissions
  • Social Bookmarking
  • Dmoz Submission
  • Article Marketing
  • Submitting Press Releases & news syndication
  • Alexa Insights
  • Google Hot Trends and Insights
  • Google Business center, Google Places & Google Map
  • Geo-Targeting & Local Listing
  • Using Classifieds for Inbound traffic
  • Generating Links from QA sites
  • Blogging and Guest Blogging
  • Business Classified
  • Blog creation & promotion
  • Blog Comments
  • Local and regional search engines
  • Forum & Q & A
  • Yahoo Answer Link Building
  • Press Releases
  • Syndicate content (Feeds)
  • Google AdWords (setup only)
  • SEO Reporting
  • Top 5 free tools for SEO

Module VII: Local Business Optimization

  • Importance of Local Listing
  • Submission to Google Places
  •  Ranking on Top of Local Results
  •  Factors for Local Rankings

Module VIII: Social Media Marketing

  • Introduction to Social Media
  •  Social Media Sites
  •  Facebook Account Creation
  •  Facebook Page Creation
  •  Twitter
  •  Pinterest
  •  Linkedin
  •  Youtube Channel Creation
  •  Video Marketing
  •  URL Shortening Tools
  •  Google Plus
  •  Google feed burner

Module IX: Reports and Management

  • Website Position Analysis
  •  Website Monthly Reports
  •  Paid Tools for SEO Campaigns
  • Installing Analytics on Site
  • Generating Reports
  • Goals and Conversions

Admissions Open 2025–2026

AI-Powered

Digital

Marketing

Master Course

  • SEO
  • Social Media
  • Performance Marketing 
  • AI Automation
Free Career Counselling

6–12 Months

Duration

2–3 Days/Week

Classes

6–12 Months

Duration

Modules
0 +
Topics
0 +
AI Tools
0 +
Placement
0 +
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